Today Discipulus Legis discovered that GLAAD has made its first foray into the world of Google AdWords. That is, if you go to Google and type in certain search phrases, GLAAD will come up at the top of the page as a sponsored link. Hooray!The only problem is that the GLAAD sponsored link comes up on pages where glaad.org is the first organic link anyway. So, if you type in "gay and lesbian alliance," GLAAD is the first organic link and the only sponsored link. If you type in other impactful key words--like "gay media" or "gays in film"--GLAAD is not one of the top organic links and there's no sponsored link.
I tested those phrases because they seem like they might be words that the average web user would type in to find out more about gays in the media, and thus would be the perfect opportunity to highlight GLAAD in a web ad. But, I guess GLAAD finds it a better use of their donor dollars to advertise on pages where they get top billing anyway. Such a smart and strategic strategy!
I am also very sad to report that GLAAD has not purchased the phrase "changing hearts and minds." This is an oversight that must be remedied IMMEDIATELY.
Here's their ad link if you feel like clicking (they have to pay up each time you do): Clickity-click
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